5 Cars That Lose Value the Fastest in UAE (And 5 That Don't)
Published: April 2026 | Data Source: Nouqood.com — 918,139 cancelled UAE listings (Sep 2023 – Apr 2026)
Every car loses value. But in the UAE, the gap between the best and worst performers is enormous — the difference between a Toyota and a Jaguar can mean losing an extra AED 15,000–30,000 on the same transaction.
According to Nouqood's analysis of 918,139 completed listings across 5 platforms, here's which brands hold their asking price and which ones sellers end up discounting the most before a buyer bites.
How We Measured It
When a listing disappears from Dubizzle, DubiCars, CarSwitch, Cars24, or Al-Futtaim, we record the final price. We then compare that against the original asking price to calculate the mean price drop % — how much, on average, sellers had to reduce their price before the listing cleared.
A brand with a 1% mean drop means sellers almost never need to discount. A brand at 5% means sellers regularly cut prices by AED 5,000–15,000 to find a buyer.
The 5 Best: Brands That Hold Their Price
1. BYD — 1.2% mean price drop
BYD's price retention is remarkable for a brand that barely existed in UAE 3 years ago. With 2,390 cancelled listings and a typical 2025 model year, BYD sellers almost never need to discount — the listings move close to ask price. The EV angle helps: buyers who want a BYD EV or hybrid don't have many equivalent alternatives at similar price points.
Why it holds: Limited supply of vehicles at AED 100,000–200,000. New model momentum. Competition is thin.
2. Jetour — 1.7% mean price drop
One of the fastest-growing Chinese brand in the UAE barely needs to discount. Sellers of Jetour SUVs are getting close to their asking price almost every time. With a median listed price of AED 107,000 and a typical 2024 model year, demand is outpacing supply. The Jetour X70 and T2 are the standout models.
Why it holds: New brand momentum. Buyers are still in "discovery" phase — they want in before prices rise further.
3. Toyota — 2.1% mean price drop
The most boring and most important number on this list. Toyota has 99,275 listings in our database — the largest of any brand — and sellers still barely need to discount. The reliability reputation translates directly into pricing power. Typical model year across Toyota listings is 2020, meaning these are mid-life vehicles still holding strong.
Why it holds: Brand trust built over decades. GCC service network. Massive resale liquidity. A Toyota buyer is rarely stuck.
4. Ferrari — 2.2% mean price drop
Ferrari and Toyota at the same number? Yes — but for completely different reasons. Ferraris are limited-supply assets with a global collector market. They don't need discounting because qualified buyers exist worldwide. Typical year 2020, median price AED 1,075,000.
5. Lamborghini — 2.2% mean price drop
Same logic as Ferrari. The UAE is actually one of the world's strongest markets for hypercars — the combination of wealth, car culture, and favorable import rules creates sustained demand. Typical model year 2021.
The 5 Worst: Brands That Require the Deepest Discounts
1. Jaguar — 5.8% mean price drop
Jaguar sits at the bottom of our list across 4,717 cancelled listings. Sellers of Jaguars in the UAE consistently need to reduce prices by nearly 6% before finding a buyer. On a car listed at AED 68,000, that's a AED 4,000+ haircut on average — and some sellers cut much more. Typical model year in the data is 2017.
Why it struggles: Reliability perception, high maintenance costs, and tough competition from German and Japanese alternatives at similar price points.
2. Volvo — 5.0% mean price drop
Volvo occupies an awkward position in the UAE: premium pricing without the brand prestige of BMW or Mercedes, combined with reliability concerns in a hot climate. Sellers of used Volvos regularly need to discount to compete. Typical year 2021, median price AED 109,000.
3. Lincoln — 5.0% mean price drop
Lincoln's value proposition in the UAE has weakened significantly as Korean and Chinese luxury options have emerged. Sellers averaging 5.0% discounts across 3,716 listings. Typical model year 2019.
4. Mini — 4.9% mean price drop
Mini is popular but polarizing. High purchase prices relative to real-world utility, combined with maintenance costs, make buyers cautious. Sellers routinely discount. Typical year 2019, median price AED 62,000.
5. Infiniti — 4.9% mean price drop
Infiniti struggles to command premium pricing against stronger brand alternatives. With 14,342 cancelled listings and a typical 2017 model year, most Infinitis in the used market are older vehicles where sellers face significant pressure to discount.
The Full Spectrum
| Brand | Mean Price Drop % | Median Price | Typical Year | Median Days |
|---|---|---|---|---|
| BYD | 1.2% | AED 130,000 | 2025 | 29 days |
| Jetour | 1.7% | AED 107,000 | 2024 | 28 days |
| Isuzu | 1.7% | AED 72,000 | 2022 | 25 days |
| Rox | 1.9% | AED 204,000 | 2025 | 30 days |
| Ineos | 2.0% | AED 269,000 | 2023 | 31 days |
| Toyota | 2.1% | AED 71,500 | 2020 | 27 days |
| Ferrari | 2.2% | AED 1,075,000 | 2020 | 32 days |
| Lamborghini | 2.2% | AED 1,050,000 | 2021 | 32 days |
| Xiaomi | 2.3% | AED 210,000 | 2025 | 30 days |
| Kia | ~3.2% | AED 39,000 | 2020 | 30 days |
| Nissan | ~3.3% | AED 40,000 | 2019 | 29 days |
| Honda | ~3.5% | AED 42,000 | 2019 | 29 days |
| BMW | ~3.6% | AED 97,000 | 2019 | 31 days |
| Mercedes-Benz | ~3.7% | AED 120,000 | 2019 | 31 days |
| Volkswagen | 4.7% | AED 54,100 | 2018 | 30 days |
| Maserati | 4.7% | AED 119,000 | 2018 | 31 days |
| Infiniti | 4.9% | AED 55,000 | 2017 | 30 days |
| Mini | 4.9% | AED 62,000 | 2019 | 31 days |
| Volvo | 5.0% | AED 109,000 | 2021 | 30 days |
| Jaguar | 5.8% | AED 68,000 | 2017 | 31 days |
Note: Bugatti technically ranks first at 0.96% — but with only 134 listings, it's a statistical outlier (limited supply, global collector demand). BYD is the real story at the top.
What This Means When You Buy
If you're buying to resell: Toyota, Kia, Nissan, and now Jetour and BYD give you the most pricing power when it's your turn to sell. You'll get close to your ask.
If you're buying to keep: The "worst" brands in this list often come with a lower purchase price precisely because sellers have to discount. A discounted Jaguar or Volvo may be a better deal for a buyer who plans to drive for 5+ years and doesn't care about resale.
The trap to avoid: Buying a mid-tier European brand (Alfa Romeo, Maserati, Infiniti, Lincoln) at a high price expecting it to hold value like a Toyota. Our data shows they don't.
Check What Your Car Is Actually Worth
Knowing the brand trend is one thing — your specific car's value depends on year, trim, kilometers, and specs.
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Based on 918,139 cancelled listings (Sep 2023 – Apr 2026) across 5 UAE platforms. "Mean price drop %" calculated as (initial price − final price) / initial price. Only makes with 100+ cancelled listings included. Values clipped at −5% to +40% to remove data entry errors.